- Founded in 30 September 1967, United Kingdom
- The first song played on Radio 1 was Flowers In The Rain by The Move.
- First 24 hour broadcast was in May 1991
- Preferred age group is 15 to 29
- Nick Grimshaw left and then Greg James came in 2018
- Radio 1 is listened by 2.43 million listeners a week. The station lost 87,000 listeners.
- Publicly funded through TV licence
- The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
Public service broadcasting: refers to broadcasting
intended for public benefit rather than to serve purely
commercial interests.
TV license is £150 for colour and £50.50 for black and white.
BBC
trust
•The
remit of Radio 1 is to entertain and
engage a broad range of young listeners with a
distinctive mix of contemporary
music and speech.
•Its
target audience is 15-29 year olds and it should also provide some
programming for
younger teenagers.
•It
should offer a range of new music, support emerging artists - especially
those from the
UK -
and provide a platform for live music. News, documentaries and advice
campaigns
should cover areas of relevance to young adults.”
GEARS:
Gender
Ethnicity
Age
Region, Nationality
Socio-economic group
Audience segmentation: is a
key activity within an audience analysis. It is the process of
dividing
a large audience into
smaller groups of people - or segments -
who have similar
needs, values or characteristics.
https://www.bbc.co.uk/programmes/m0001903
The radio show opens with a jingle and a quick introduction to the content of the show,
informing the audience on what will be coming up. They then start playing music from the
current charts to entertain the listeners, throughout the broadcast they play different genres
of music, such as pop, rap, rock, indie and many more, like Taste by Tyga, Thankyou next
by Ariana and Complicated by Avril Lavigne to attract different types of audiences, also
before each set of songs they give a little song preview, allowing the audience to know if
they will like what is coming up. Every half an hour they also did quick 3 minutes news
round focusing on the most important subjects such as brexit and then the less known about
subjects to simply inform and educate anyone listening about what is going on around the
world. They also included subjects like sports which would be more targeted at a
male audience and then the weather to just generally inform people. They also engaged
with the audience by asking them to call in with their own funny facts and stories, which is
an aspect of entertainment. They also introduced a competition which would be happening
later on in the day, this then encourages the audience to keep on listening to enter. The
broadcast is now seen as 'lad' cultured since Gregg became the shows presenter, as it
mentions a lot about sport, pubs and the comedian (John Richardson) mentions many 'lad'
aimed jokes.
•The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00
am.
•The Breakfast Show has been running since 1967, but Greg James took over as the 16th
presenter in 2018.
•BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC
Radio Player (including via the phone or tablet app) where it can be heard live or streamed
for 30 days.
•It is produced by the BBC from its own studios at Broadcasting House in London.
•There’s a useful BBC Academy podcast (with transcript) about how the programme is
produced http://www.bbc.co.uk/academy/articles/art20170619095219011
•The music is largely playlisted – what is going to be played on daytime Radio 1 is decided
by a committee; they choose around 40 records each week for repeated daytime play
•(A-list records get 25 plays a week, B-list 15, and C-list eight to 10).
The show directs at different types of audiences for example:
•Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves
comedy)
•Female 17, student, listens to R1 BS via podcast and on way to college in car (loves pop
music, enjoys going to festivals).
Radio 1 would appeal to both of these people as they present different things within the
broadcast. For example they play different genres of music to appeal to peoples different
music tastes, such as pop or rock, they use memes and jokes to keep the audience
engaged and entertained. They also share news, weather and sports which appeals to the
28 year old male and they also share competitions for things like concerts and festivals
which would appeal to the 17 year old girl.
Social Interactions:
-Twitter
-Facebook
-Instagram
-Youtube
-Competitions: Manning the phone-no prizes, Jam Slam-festival competition,
-Call ins- John Richardson comedian, Pub stories from audience
Funding:
Other radios, which are commercial, may not use as much funding.
Maintaining an Audience:
https://www.bbc.co.uk/programmes/m0001903
The radio show opens with a jingle and a quick introduction to the content of the show,
informing the audience on what will be coming up. They then start playing music from the
current charts to entertain the listeners, throughout the broadcast they play different genres
of music, such as pop, rap, rock, indie and many more, like Taste by Tyga, Thankyou next
by Ariana and Complicated by Avril Lavigne to attract different types of audiences, also
before each set of songs they give a little song preview, allowing the audience to know if
they will like what is coming up. Every half an hour they also did quick 3 minutes news
round focusing on the most important subjects such as brexit and then the less known about
subjects to simply inform and educate anyone listening about what is going on around the
world. They also included subjects like sports which would be more targeted at a
male audience and then the weather to just generally inform people. They also engaged
with the audience by asking them to call in with their own funny facts and stories, which is
an aspect of entertainment. They also introduced a competition which would be happening
later on in the day, this then encourages the audience to keep on listening to enter. The
broadcast is now seen as 'lad' cultured since Gregg became the shows presenter, as it
mentions a lot about sport, pubs and the comedian (John Richardson) mentions many 'lad'
aimed jokes.
•The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00
am.
•The Breakfast Show has been running since 1967, but Greg James took over as the 16th
presenter in 2018.
•BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC
Radio Player (including via the phone or tablet app) where it can be heard live or streamed
for 30 days.
•It is produced by the BBC from its own studios at Broadcasting House in London.
•There’s a useful BBC Academy podcast (with transcript) about how the programme is
produced http://www.bbc.co.uk/academy/articles/art20170619095219011
•The music is largely playlisted – what is going to be played on daytime Radio 1 is decided
by a committee; they choose around 40 records each week for repeated daytime play
•(A-list records get 25 plays a week, B-list 15, and C-list eight to 10).
The show directs at different types of audiences for example:
•Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves
comedy)
•Female 17, student, listens to R1 BS via podcast and on way to college in car (loves pop
music, enjoys going to festivals).
Radio 1 would appeal to both of these people as they present different things within the
broadcast. For example they play different genres of music to appeal to peoples different
music tastes, such as pop or rock, they use memes and jokes to keep the audience
engaged and entertained. They also share news, weather and sports which appeals to the
28 year old male and they also share competitions for things like concerts and festivals
which would appeal to the 17 year old girl.
Social Interactions:
-Twitter 
-Facebook
-Instagram
-Youtube-Competitions: Manning the phone-no prizes, Jam Slam-festival competition,
-Call ins- John Richardson comedian, Pub stories from audience
Funding:
Is
funded by the Television license fee. In 2016/17 Radio 1 had a budget of £34.7
million
The
high level of funding available to R1 influences the quality of the programmes
Radio
1 are able to host special events (concerts, competitions etc.).
Radio
1 use this revenue to ensure that:
•Program
content is high (guests, quizzes concerts ), quality production.
•Can
fund Social Media sites (twitter, Facebook, Youtube, etc)
Other radios, which are commercial, may not use as much funding.
Maintaining an Audience:
Decline in Radio 1's audience:
-New technology -> radio isn't used as much, people engage in radio through social media
-New trends -> it's not trending with the modern society/target audience
-It's not just about radio anymore, they upload Youtube videos with celebrity guests and
play funny games, meaning people don't listen to the live broadcasts
-Audience turning away from live radio
Keeps audience by:
-Use social media to promote it, eg: Facebook, Twitter, Youtube- more views as younger
audience gets involved
-Play top chart hits to attract younger audiences to listen
-Gets involved with memes and trending jokes
-Use celebrity content, attracting fans
-Phone ins-man in the pub & celeb phone ins
Radio 1 uses different types of technology to promote themselves. They use i-player to still
engage audience even if they missed the live broadcasting and they use different artists to
play in the live lounge which brings a sense of originality as they sing covers as well as
their original singles, which are usually in the charts at the time.
Uk artists
-Little mix
-James Bay
-Liam Payne
-The 1975
-Rita Ora
-Ed Sheeran
Commercial Broadcasting:
Radio X: It's a 'male focused' entertainment brand for 24-44 year old men, with a line up of
'blokey' presenters. Frank discussions about the intersection of masculinity and society.
More openness about male sexuality and physical and mental health might save lives.
None of the music on the show is female based or devoted to younger teen girls. Mainly
targeted at white men, which could be offensive to females. Focusing on the whole of the
Uk. Socio-economic is around C2 to E. Adverts shown, are things like electricity, insurance
and things like alcohol. BBC Radio 1 is much more inclusive as they present different
genders and ethnicities as well as providing a mixture of music genres and competitions.
-Phone ins-man in the pub & celeb phone ins
Radio 1 uses different types of technology to promote themselves. They use i-player to still
engage audience even if they missed the live broadcasting and they use different artists to
play in the live lounge which brings a sense of originality as they sing covers as well as
their original singles, which are usually in the charts at the time.
Uk artists
-Little mix
-James Bay
-Liam Payne
-The 1975
-Rita Ora
-Ed Sheeran
Commercial Broadcasting:
Radio X: It's a 'male focused' entertainment brand for 24-44 year old men, with a line up of
'blokey' presenters. Frank discussions about the intersection of masculinity and society.
More openness about male sexuality and physical and mental health might save lives.
None of the music on the show is female based or devoted to younger teen girls. Mainly
targeted at white men, which could be offensive to females. Focusing on the whole of the
Uk. Socio-economic is around C2 to E. Adverts shown, are things like electricity, insurance
and things like alcohol. BBC Radio 1 is much more inclusive as they present different
genders and ethnicities as well as providing a mixture of music genres and competitions.
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