The Big Issue
* Uses vibrant, saturated yellow to reflect summer also catches attention of audience, the writing contrasts the background and so does the model as she's black and white.
* It's a mid shot, which is extremely focused on the models body, she uses direct mode of address, to attract the audience.
* The cover line stands out as its huge
* Represents women as having to have a specific body type, could make them feel bad.
* Probably targeted at women, yet attracts men.
What is the big issue?
Our mission is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions. The Big Issue magazine launched in 1991 in response to the growing number of rough sleepers on the streets of London, by offering people the opportunity to earn a legitimate income through selling a magazine to the public. Twenty-five years on, our vendors come from a variety of backgrounds and face the myriad of problems associated with poverty and inequality.
Vendors buy The Big Issue magazine for £1.25 and sell it for £2.50, meaning each seller is a micro-entrepreneur who is working, not begging. Therefore it is vitally important that buyers take their copy of the magazine when they pay for it. In 2016, The Big Issue sold its 200 millionth copy, celebrated its 25th anniversary and launched The Big Issue Shop, a fully customised online platform committed to selling products with a social echo.
The tag line of the logo is " A hand up not a handout" this shows how these people are being rehabilitated and given help instead of just being given money to like a charity.
Political Context:
•Left
wing newspapers: will reflect the views of the political left. Left
Wing Politics : supports social
equality and egalitarianism, often in opposition to social hierarchy and social
inequality."
•Right
wing newspapers: will reflect the views of the political right.
•Right Wing Politics: the political right
opposes socialism and social democracy. Right
wing parties include conservatives, nationalists
and on the far-right racists and fascists.
Right wing papers: Daily Mail, The Telegraph,
Left wing papers: Daily Mirror, Guardian, Independant
Romanian-beggars-of-Park-Lane.html - The negative representations from the text are that
Romanians are seen as beggars and drains on society.
presented as undeserving of sympathy, as said by Shildrick and McDonald's, due to them
being presented in a negative light. For example, bristling violence is present. 'I'll cut
you up, I'll cut you up, do you hear?' one man is warned by another for apparently trying to
steal cigarettes. In another incident, police and an ambulance were called to the centre after, it
is believed, an Albanian was hit over the head with a vodka bottle, a middle-aged woman was
shoved to the ground as a crowd converged on charity food trolleys even before they were
unloaded.
representation of homeless people is more positive as Jeremy Corbyn thinks that they
should be helped, especially due to 6% of hem being ex-armed forces veterans, he gives
them much more sympathy as they're seen as victims, going against Shildrick and
McDonald's theory.
Signifier: something that symbolises
something else
https://www.express.co.uk/news/uk/762456/British-military-veterans-armedforcescovenant-army-navy-RAF-Homes-for-Heroes-campaign - more and more military
veterans are becoming homeless due to PTSD and the use of drugs, alcohol, relationship
breakdowns, unemployment and lack of help. Homeless charities estimate there are about
7000 ex-servicemen and women living rough and in desperate need of a roof over their
head. Instead, thousands of empty properties are going to asylum seekers, with the
Government finding accommodation for 6,500 in the last year alone. Many struggle with
mental health issues, yet could wait up to 2 years for any type of help.
Still A War Issue:
Social Context:
War
veterans and homelessness
Discuss
why the Big Issue chose to highlight this issue: people don't know that veterans are
homeless or why they're homeless & they're seen as more deserving, so the Big Issue
wants to inform people.
Why
might the issue be important for their audience: its important as people need to be
aware of what's happening and the big issue wants to influence people into thinking they
deserve their sympathy
At least 13,000 of our war heroes are homeless after leaving the military and almost all are
struggling with the devastating affects of PTSD, which often leads to other problems,
including addictions to drugs and alcohol. Many former troops suffering illnesses such as
post-traumatic stress disorder, depression and anxiety lost their homes after being unable to
find new jobs.
•Most media studies on poverty point in
the direction of a recurring observation that
usually the poor are
presented in one of two contrasting frames: the ‘deserving poor’
and the ‘undeserving poor’.
•While
the
frame of deserving
poor employs a sympathetic treatment of the poor, the
frame of the
undeserving poor is built upon the rhetoric of deficiency in
individuals
who
are portrayed as a burden on the taxpayer due
to their dependency on
welfare
policies
•(see
also, scrounger phobia,
Golding & Middleton, 1982)
Theory: Gerbner
Cultivation theory states that high
frequency viewers of television are more
susceptible to media messages and the
belief that they are real and valid. Heavy viewers
are exposed to more violence
and therefore are effected by the Mean World Syndrome, the
belief that the
world is a far worse and dangerous place then it actually is. According to
the
theory heavy viewing of television is creating a homogeneous and
fearful populace,
however so many studies have been done in this area that
really no one knows how or even
if violence on TV or in film negatively
or positively affects its audience.
Now
cultivation theory has taken on a more general definition in regards to mass
media. It
now extends to encompass the idea that television colours our
perception of the world. For
example; if someone stays inside and watch news
about crime all day, they might be
inclined to believe that the crime rate
is far higher than it actually is and they might easily
become the victim of a
crime. Or in another sense heavy viewership of any media can
perpetuate stereotypes both positive and negative. It really
comes down to the question of
to what extent does reality shape TV
and vice versa.
How is this relevant to the BIG
Issue?
•Consider
whether society is being influenced by media on their perception of the
homeless
as scroungers/benefits cheats
•Consider
whether the negative associations of povety/homelessness have influenced
audiences
to be less sympathetic i.e. through stereotypes that the poor are
•Flawed
•Unworthy
of sympathy
•Consider
whether the BIG ISSUE is unlike
mainstream media representations of the poor.
You will create an essay on issue 1332
of the Big issue: Still at War. You will analyse the
media language and media representations associated with the front cover.
As part of the essay you will need to discuss the social and politcal contexts which have
lead to a rise in homelessness in overall and inparticular within the veteran community
You will also discuss how newspapers (right wing and Big Issue) vary in the way the
represent homelessness. As part of your arguments you are required to use Gerbners
theory
As part of the essay you will need to discuss the social and politcal contexts which have
lead to a rise in homelessness in overall and inparticular within the veteran community
You will also discuss how newspapers (right wing and Big Issue) vary in the way the
represent homelessness. As part of your arguments you are required to use Gerbners
theory
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