Print Media and Advertising

Print Media and Advertising

Font: A font is the combination of typeface and other qualities, such as size, pitch, and spacing. For example, Times Roma.

     Colour: Saturated colours in font: refers to the intensity of a colour, it is colour in its purest

form.They are bright and stand out, especially when set against “complimentary colours)

Muted Colours in font are less eye catching but work effectively

Masthead: Masthead (publishing), refers to the flag, banner or the name of a newspaper or periodical, its proprietors, publisher, etc., printed in large type at the top of the front page. 

Header: In a document, a header is some combination of text and image s that can be made to appear at the top of each page when displayed or printed

Anchorage: Fixing of meaning e.g. the copy text anchors (i.e. fixes to one spot) the meaning of an image

Banners: Typically found at the top or bottom of a print media text.

Broadsheet: Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, The

Guardian, The Times, The Telegraph

Byline: A journalist's name at the beginning of a story.

Captions: Text below an image that describes the image or informs the audience who took the image.

Copy: Main text of a story.

Cover lines: Captions on a magazine front cover, which sell the magazines.

Tag/strap line: Extra information attached to the cover line

Emotive Language: The use of language to generate specific emotional reactions in the target audience

Headlines: The text highlighting the main story being given priority by the producers of the print media text. Often designed to be eye-catching.

Inverted pyramid structure: Newspaper stories start with the main events. Then they give more details and eyewitness comments in short paragraphs. The paragraphs at the end of the story are less important than those at the beginning. This allows sub-editors to shorten stories by cutting paragraphs from the end.

Layout: How the print media text has been designed and formatted.

Left Third:

Left third side of print media, which contains cover lines.

L

Masthead: The top section of a newspaper which gives the paper’s title, price and date

Sans Serif font: Font type which does not have lines perpendicular to the ends of letters e.g.Comic Sans – often seen as more contemporary. Think of Apple’s advertising.

Serif font: Font type which does have lines perpendicular to the ends of letters e.g. Times New Roman – generally seen as more traditional or higher class.

 "Splash": The front page story

"Puff": Something placed onto the front cover to make it stand out, eg- includes    offers/exclusives.

Sub-headings: Smaller, typically one line headlines for other stories.

Tabloid: Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express

Text to image ratio: This involves considering how weighted the print media text is with regards to text and image – you need to ask yourself why the ratio exists.

Typography: The collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif etc.

Direct mode of address: 

Direct eye contact can be more appealing to the audience, it would attract them more as the person on the cover is addressing them. Also, if people are a fan of the person they are more likely to buy it, especially if the person looks like they're addressing them. 

The woman on the front is presented as an Amazonian female, which is a warrior woman, the way she stands with an X formed out of her arms symbolises girl power and strength and in the film she actually uses it as her power shield, another female who has done this is Beyonce. The target audience for this is probably young females, as this could be very empowering and encourage girls to feel more powerful. It shows how women can be stereotypically beautiful, yet they can have strong feminist mindsets and will want to voice that to the world. This could be intimidating to certain men as she looks extremely powerful, it also cold be targeted at men to encourage them to watch the film as it could educate them about female powers, which would give them a better understanding of girl power. The mastheads colour is yellow which is a very vibrant colour and it stands out against the dark toned background. The background is blurred, which makes Wonder women look 3D, as if she's coming out of the magazines.

Media Advertising

Media language: how the media through their forms, codes, conventions and techniques communicate meanings

Media representations: how the media portray events, issues, individuals and social groups

Media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms

Media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves. 

1-4 represents the elements of the media frame work

'Media product’ refers to media texts, such as television programmes, newspapers, radio programmes etc., as well as to online, social and participatory media platforms

‘intertextuality’ refers to the way aspects of a particular media product relate to another and thus accrue additional significance.

Barthes Semantic code: points to any element in a text that suggests a particular, often additional meaning by way of connotation which the story suggests. Connotation= cultural/underlining meaning, what it symbolises.

Mise-en-scène refers to everything that appears before the camera and its arrangement: composition, sets, props, actors, costumes, and lighting.

Verisimilitude: in a narrow sense, is the likeness or semblance of a narrative to reality, or to the truth. It comes from Latin: verum meaning truth and similis meaning similar.

Lighting, how well a scene is lit in print media or a film may influence the way we see a character.

Low key lighting (predominantly dull)

High key lighting (predominantly bright)

Colours are used in film and print media  affect the way we view a character.

Saturated: Colour saturation refers to the intensity of colour in an image.

Complimentary colours: colour opposites, which clash and stand out when with each other.So they cancel each other out. 

Analogous colours: Colours which get on with each other, e.g. orange and red

Muted tones: means a colour or any hue but having low saturation.When you take a colour tone, and you mix it with white or grey, it dulls it down to make the colour less. bright or in other words it makes it muted or mute.

RED: anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence

PINK: love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine

YELLOW: wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard

ORANGE: humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant

GREEN: healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy, grandeur

BLUE: faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression

PURPLE/VIOLET: erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy

BROWN: materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity

BLACK: No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger

WHITE: Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile

SILVER: riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech

GOLD: precious, riches, extravagance. warm, wealth, prosperity, grandeur

Serif typefaces are among some of the oldest modern typefaces. They are used in everything from book publishing to newspapers and magazines to billboards and websites. So what is a serif anyway?

It’s the little decorative stroke that extends from letters. It can be in the form of a tail, sharp or blunt, decorative or plain. Each serif typeface will have a distinctive style for this mark that makes the family identifiable. Serifs appear on both upper- and lower-case letters within a font family, as well as on glyphs, numerals and other characters.

The mood and feelings most associated with serif typefaces are classic, elegant, formal, confident and established. Some of the most well-known serif typefaces include Times Roman (and Times New Roman), Rockwell, Georgia and Baskerville.

Sans serif typefaces are considered more modern and include a variety of widths and shapes. This style of typeface lacks strokes at the ends of letters (hence “sans” serif). The type category is thought to embody simplicity because of this lack of added detail. Sans serif typefaces have a look that is direct and precise, although character edges may be either sharp or rounded.

The mood and feelings most associated with sans serif typefaces are modern, friendly, direct, clean and minimal. Some of the most well-known sans serif typefaces include Helvetica, Arial, Futura and Franklin Gothic.

Analysis of Jungle Book 2016

https://www.youtube.com/watch?v=o89cvvei4qI

It is a PG rated movie as opposed to the 1967 cartoon version, due to there being more scary scenes. 

Female Representation: Kaa is played by Scarlett Johansson in the 2016 movie, whereas in the 1967 cartoon Kaa was a boy. This is because they wanted to make Kaa sound more seductive and soothing.