Constructive Media
Constructed media: The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text. The media is constructed in a careful way to make us believe specific things. Even the most realistic images represent someones interpretations of reality, every piece of media is constructed by a single person or an organisation and their messages and values will be embedded into it. Photographers often only let you see what they want you to see and newspapers are often biased opinions.
Anchorage: is when a piece of media uses another piece of media to reduce the amount of connotations in the first, therefore allowing the audience to interpret it much more easily. For instance, in a newspaper, pictures are accompanied by a caption that allows us to understand what the picture is showing us.
Donald Trump-https://www.realclearpolitics.com/video/2015/06/16/trump_mexico_not_sending_us_their_best_criminals_drug_dealers_and_rapists_are_crossing_border.html
Obama- https://www.youtube.com/watch?v=0qKgS2O1QUQ
Obama portrays Mexico as a misunderstood country, he praises them for their improvements and wants to get rid of the classic Mexican stereotypes. He thinks that they make courageous sacrifices to create better lives for themselves and thinks that America and Mexico should live in agreement. 
Serena Williams- https://www.youtube.com/watch?v=BvXJOnoFgqcSerena calls out the umpire as she was a victim of sexism, she was accused of cheating and was immediately told she violated the code, Serena then spoke up about it and received a massive backlash from the media for being too 'hysterical'. She was a victim of double standards as men would get warnings, for example Andy Murray has been rude to the umpire yet got away with just a warning, yet she was called out for violating the tennis code and got a fine of 17,000 dollar fine and lost her game. As a black female athlete she receives many racial and sexist comments, channel 4 addressed this issue by speaking to a sports representative who agreed with Serena's actions, yet thinks she could've done it less aggressively.
Serena's Cartoon- https://www.youtube.com/watch?v=G3xkt5Nquyg
The cartoon itself is a caricature of Serena and is offensive as it shows Serena in a very negative light, it also looks like he's culturally attacking her as the white women in the background looks perfectly fine and it reflects Jim Crows style of work which was produced during the segregation era, yet the producer, Mark Knight, defends himself saying that he "didn't know" about it and was just reflecting the way she was acting on the day. In my opinion the cartoon is quite disrespectful, however the producer may have not known about the Jim Crow cartoons and wasn't trying to reflect them in his work, also some people may not find this rude as they
don't see an issue or just don't like Serena Williams.
Lynx Advert-
This advert suggests that if men buy the product they will sexually appeal to women. It also stereotypes women into being stay at home wives which massively degrades them and as sexual targets for men, making them sound like objects which are submissive to men. Also, it gives an ideal look that a women should have, as the image is clearly airbrushed or edited, which could make other women insecure about themselves. However, it also makes all men sound very sex driven. Overall, i think the advert is quite disrespectful towards both genders.
Only Way is Essex-
The show is clearly scripted at times. It also creates clear stereotypes for Essex people, for example, the way they speak as their speech is improper and consists of slang, such as ", they also stereotype Essex people as constantly going out to clubs and having drinks, using fake tan and heavy makeup as well as having petty arguments. The shots change multiple times throughout the clip, when someone says something about someone the camera zooms into a close shot to obtain the persons full reaction, wide shots are used to obtain a full view of the surrounding and they give the audience an idea of the area or situation the characters are in. The sound started of as music and then it faded out into the characters conversation, all throughout the scene you can also hear background noises which are the conversations of other people.
In the magazine GQ, Jeremy is represented as a well-rounded
powerful man. It presents him in a positive way, the way the picture is placed
makes him seem big and powerful as it looks like he’s looking down on the
reader. The subheading ‘hostile takeover’ matches the colour of Jeremy’s tie,
which is red, which is the colour of the labour party, which he took over.
However, in the Sun newspaper the heading is play-on words and a pun. Its showing
how they think that if Corbyn lead Britain it would all go downhill and Britain
would turn to trash. By the paper editing him into a bin it matches the
headline and will make it appealing to the audience and reader to read. This
could suggest that the newspaper is more interested in twisting the facts to
gain more readers than actually showing some of the positives Corbyn has done
since taking over the new party. In conclusion the magazine on the left shows
Corbyn more as a powerful politician who has just taken over a party, whereas
The Sun turns his takeover into a joke to gain a larger audience.
Both newspapers represent Theresa May in a sexualised way.
In the Daily Mail headline they use a comical pun “ Never mind Brexit, who won
Legs-it!” This creates attention to her legs rather than why the picture was
taken. The newspaper does this to lure in readers and make politics seem more
interesting. The picture itself isn’t sexist yet the text objectifies women of
power focusing just on their body. The Sun newspaper creates a stereotypical
view on women, by conveying her shoes are more important than her political
ideologies.By focusing on her shoes and the headline stating “HEEL, BOYS”
in a capitalised typography in contradicts the subheading of how she’s got the
power to lead Britain into a new direction. In Conclusion both newspapers have
degraded Theresa May as a woman of power and have used constructed media to
give the audience a certain opinion.
Constructive Media Prints
In the magazine GQ, Jeremy is represented as a well-rounded
powerful man. It presents him in a positive way, the way the picture is placed
makes him seem big and powerful as it looks like he’s looking down on the
reader. The subheading ‘hostile takeover’ matches the colour of Jeremy’s tie,
which is red, which is the colour of the labour party, which he took over.
However, in the Sun newspaper the heading is play-on words and a pun. Its showing
how they think that if Corbyn lead Britain it would all go downhill and Britain
would turn to trash. By the paper editing him into a bin it matches the
headline and will make it appealing to the audience and reader to read. This
could suggest that the newspaper is more interested in twisting the facts to
gain more readers than actually showing some of the positives Corbyn has done
since taking over the new party. In conclusion the magazine on the left shows
Corbyn more as a powerful politician who has just taken over a party, whereas
The Sun turns his takeover into a joke to gain a larger audience.
Both newspapers represent Theresa May in a sexualised way.
In the Daily Mail headline they use a comical pun “ Never mind Brexit, who won
Legs-it!” This creates attention to her legs rather than why the picture was
taken. The newspaper does this to lure in readers and make politics seem more
interesting. The picture itself isn’t sexist yet the text objectifies women of
power focusing just on their body. The Sun newspaper creates a stereotypical
view on women, by conveying her shoes are more important than her political
ideologies.By focusing on her shoes and the headline stating “HEEL, BOYS”
in a capitalised typography in contradicts the subheading of how she’s got the
power to lead Britain into a new direction. In Conclusion both newspapers have
degraded Theresa May as a woman of power and have used constructed media to
give the audience a certain opinion. Advertising: 1920's
The preferred reading of the text is that cigarettes are good for you. The text encourages the audience to take a cigarette instead of food and the image is used as fear as its shown to be a larger person, so its presented as way of weight loss. The negotiated reading is that the audience may understand that it can help lose weight yet they will also know its very unhealthy and could cause cancer or heart disease, meaning they agree with some of it. The oppositional reading will be a completely opposite view where people knew it was bad and didn't agree with the advert at all. 
Facebook (social media):
https://www.facebook.com/Lauren-Goodger-The-Only-Way-Is-Essex-125095500878732/
Lauren's platform is mainly aimed at people who watch The Only Way is Essex or that are into beauty. She uses her Facebook platform to promote herself as well as her products, or she posts payed promotions talking about other brands, to encourage people to buy their products. She uses her platform mainly to sell herself. A lot of her images are edited/photoshopped, for example her skin is smoothed out and her body often has enchanced features, this creates a stereotypical image for a way a woman should look, which could make other women feel bad about themselves as it's an unrealistic image and most people do not look like that. Some of the aspects of the website are controlled by her management in order to make her appealing to the audience.This will attract more people to look at her page and help sell the products which she promotes,allowing her to make money. The preferred reading of her Facebook page is that she promotes beauty items to make other women feel more confident, as she posts many adverts and self-promotions. The negotiated reading could mean that people see her as a beauty promoter to help women feel more confident, yet they realise that some of her photos are photoshop and may set an unrealistic goal for women. The oppositional reading is when the audience completely rejects her posts as they can tell they set unrealistic goals for women as they are mainly photoshopped and unachievable, which then makes her products look fake.
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