Definitions of Media

Media: Media is a way of communication from person to person

Editing: The process of selecting and preparing written, visual, audible, and film media used to convey information. 
Media language: The way a text is constructed to create meaning for a reader or viewer of a text
Camera work: the way in which cameras are used in a film or television programme.
Mise En Scene: the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.

Stereotype: a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Caricature:A picture, description, or imitation of a person in which certain striking characteristics are exaggerated in order to create a comic or grotesque effect.
Hall Theory of Encoding and Decoding: The theory states that media texts are encoded by the producer meaning that whoever produces the text fills the product with values and messages. The text is then decoded by the audience.

Different spectators will decode the text in different ways, not always in the way the producer intended. A text can be received in one of three ways;

•Dominant or Preferred Reading

–This is when the text is read in the way the producer intended the text to be read.

–The audience agree with the messages and ideology that the producer has placed

behind the text.

•Negotiated Reading

–This is a compromise between the dominant reading and the oppositional reading of

the text.

–The audience accepts the views of the producer but also has their own input and understanding of the text.

•Oppositional Reading

–The audience rejects the producers preferred reading and creates their own reading

of the text, usually this is the opposite of what the producer intended.

– The reader rejects the meaning completely as they do not agree with the message

that is being presented to the audience.

Hegemony:
Is the dominance or leadership of one social group or nation over others.
Representation:
Representation is how media texts deal with and present gender, age, ethnicity,
national and regional identity,
social issues and events to an audience.
Stereotypes:
These are a simplified representation of a person, groups of people or a place,
through basic or obvious characteristics - which are often exaggerated.
Counter stereotype:
Are positive stereotypes. They Focus on positive elements of a group traditionally 
represented as bad.
Identity:
is a socially and historically constructed concept. Social and cultural identity is 
inextricably linked to issues of power, value systems, and ideology . The media uses
representations—images, words, and characters or personae—to convey specific
ideas and values related to culture and identity in society.
Mediation:
Every time we encounter a media text, we are not seeing reality, but someone’s
version of it.
Ideology:
These are ideas and beliefs, held by media producers, which are often represented in
their media texts.
Social power:
In social science and politics, power is the ability to influence or outright control the
behaviour of people. The term "authority" is often used for power perceived as
legitimate by the social structure.
Semiotic:
The study of signs and symbols and their use or interpretation.
Masthead:
In publishing, a masthead is a list at the top of a page that includes the names of
editors, writers, and owners, as well as the title of the newspaper or magazine. You'll
usually find the masthead on one of the first few pages.
Main Cover line:

Header:
header refers to supplemental data placed at the beginning of a block of data being
stored or transmitted. In data transmission, the data following the, header are
sometimes called the payload or body.
Serif:
In typography, a serif is a small line attached to the end of a stroke in a letter or
symbol

Sans Serif:

Left page:

"Splash":

"Puff":